Data Intelligence PH

Practice better measurement

Self-guided exercises for reading rates, comparing evidence and preparing a reporting brief. No enrollment, personal data or paid certification is involved.

1. Calculate from matching totals

Enter aggregate numbers from one period and one currency. The example button uses fictional figures. Values stay in this page and are not submitted or stored.

Fictional worked example: PHP 1,000 spend, 10,000 impressions, 200 clicks and 10 recorded acquisitions produce 2% CTR, PHP 5 CPC and PHP 100 CPA. These ratios do not prove incremental impact.

2. Read source dates

Open Market Pulse, select a series, and identify its observation month, source update and retrieval time. Explain why a successful refresh does not make the observation more recent.

3. Compare equivalent offers

Use the fictional promotion walkthrough. Explain why membership conditions and different pack sizes prevent a direct headline-price comparison.

4. Write a metric contract

Choose a reporting question. Write the metric name, unit, formula, source, numerator, denominator, period, exclusions, owner and acceptance check. Then ask another person to reproduce it.

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