Your business has more than one public version of the truth
Customers no longer discover you through a website alone. They encounter your business in Google Search, Maps, AI-generated answers, directories, social profiles, and structured-data results. When those surfaces disagree, customers see the wrong price, an outdated service, stale operating hours, or a claim you no longer make.
Most discoverability work fixes each channel separately. InsightPulseAI fixes the layer underneath them. We establish one governed record of your public facts and claims, then use it to keep your discoverability channels consistent over time.
The CITED framework
Five layers turn public information into a governed discoverability system.
Channel governance
Control how your public information is published and discovered. Manage crawler policy, sitemaps, llms.txt, retrieval guidance, and which sources publish which facts.
Identity authority
Make sure search and AI systems understand that every profile, location, and website belongs to the same business. Keep names, addresses, contact details, entity markup, maps, directories, and profiles consistent.
Truth & claims registry
Every important public claim has an owner, evidence, approval status, effective date, and version history. Change the truth once. Know which surfaces need to change with it.
Explainable content
Turn approved facts into search- and AI-ready content. Generate structured data, FAQs, service pages, location content, and answer-ready copy from governed information rather than rewriting facts independently on every channel.
Discoverability measurement
Measure whether your approved facts remain visible and consistent. Track coverage, inconsistencies, claim drift, and observable representation across search, Google Business Profile, directories, structured data, social, and AI answers.
CITED turns discoverability from a collection of channel tactics into a governed operating system.
Built for businesses where the wrong public fact costs money
Multi-location and service businesses
Studios, clinics, hospitality, professional services, and B2B businesses that depend on accurate local search, maps, profiles, and AI answers.
Businesses with changing offers
Organizations whose prices, services, locations, availability, policies, or offers change frequently.
Governed marketing teams
Marketing, legal, and operations teams that need to know who approved a public claim, what evidence supports it, and where it is currently published.
What you get
- One governed public-truth registry — a definitive record of your services, locations, prices, policies, claims, evidence, owners, and approvals.
- Consistent business identity — aligned business information across your website, Google Business Profile, directories, maps, social profiles, and structured data.
- Search- and AI-ready publishing — structured data, FAQs, service pages, and answer-ready content generated from approved facts.
- Controlled crawler and retrieval policy — documented rules for search crawlers, AI retrieval systems, sitemaps, robots.txt, and llms.txt.
- A measurable discoverability baseline — a clear view of what is correct, inconsistent, missing, or unsupported today — and what should be fixed first.
Start with a baseline. Build the control layer. Operate it continuously.
01 · Discoverability Baseline
Available nowSee how your business is currently represented across search, Google Business Profile, structured data, directories, social, and selected AI-answer surfaces.
- Public-fact inventory
- Claims and consistency review
- Entity and profile review
- Discoverability coverage baseline
- Prioritized remediation plan
02 · Governed Foundation
Available nowBuild the durable control layer behind your discoverability.
- Claims registry
- Evidence and approval model
- Entity authority
- Structured data
- Crawler and retrieval policy
- Google Business Profile baseline
- Governed publishing rules
03 · Managed Governance
Available after baseline or foundationKeep public information accurate as your business changes. New prices, services, locations, offers, and claims move through governed review before they propagate across channels.
04 · Enterprise Control Plane
Assessment-ledMulti-brand, multi-location, and multi-entity governance for organizations that need centralized control with distributed ownership and approvals.
Governance that fits your Microsoft operating model
For organizations using Microsoft Business Applications, the control plane can run on Microsoft-native infrastructure.
| Layer | Role |
|---|---|
| Dataverse | Claims, evidence, ownership, effective dates, approval state, and drift history. |
| Power Platform | Review, approval, exceptions, and governed release workflows. |
| Azure | Monitoring, publication orchestration, scheduling, and observability. |
| GitHub / CI | Version-controlled public artifacts and automated release checks. |
Customer websites, Google profiles, directories, social platforms, and other publishing systems remain their respective systems of publication. The governance layer controls what is approved to flow into them.
Proven first on our own operating business
Studio W9 is the first operating reference for the InsightPulseAI Discoverability model. Today its public-information workflow includes:
Version-controlled rates · Deterministic FAQ and structured-data generation · Crawler and retrieval policy · Evidence-backed commercial facts · Public-assistant knowledge controls · Claim-drift release checks.
We are measuring discoverability and citation behavior over a 30/60/90-day observation window.
We publish measured coverage and methodology — not projected results.
Measure what you can actually observe
We baseline your public representation, then re-measure it over time. Typical measures include:
- Public claims covered
- Claims backed by current evidence
- Identity consistency
- Structured-data coverage
- Directory consistency
- Google Business Profile completeness
- Answer-ready content coverage
- Claim drift detected
- Observable AI-answer consistency
- Citation/source observations
We report observed evidence. We do not promise rankings, citations, or placement in third-party AI systems.
What this does — and does not — control
InsightPulseAI controls the quality, governance, and publication of your public information. It does not control how Google, ChatGPT, Copilot, Gemini, Perplexity, or another third-party system chooses to rank, summarize, cite, or recommend that information. We therefore do not promise:
- Search rankings
- AI citations
- Placement in generated answers
A governed, evidence-backed public source of truth that is published consistently and can be audited when something changes.
Frequently asked questions
Is this SEO?
It includes SEO, but it is not an SEO tool. SEO, Google Business Profile, structured data, answer-engine optimization, directories, and social profiles are distribution surfaces. InsightPulseAI governs the facts underneath those surfaces so they do not drift independently.
Is this GEO or AI search optimization?
AI-answer visibility is one part of the system. The product is broader: it governs the business identity, facts, claims, evidence, structured data, and content that search engines and AI systems can use when representing your organization.
Can you guarantee that AI systems cite us?
No. We can make your information authoritative, consistent, structured, current, and easier to retrieve. We cannot control whether a third-party AI system cites or recommends it.
What is the CITED framework?
Channel. Identity. Truth. Explainability. Discoverability. CITED governs where your information appears, which identity it belongs to, which facts are approved, how those facts become answer-ready content, and how consistency is measured over time.
Do I need to use Microsoft technology?
No. The discoverability system can govern public information for any website or CMS. For Microsoft customers, Dataverse, Power Platform, and Azure provide a natural enterprise control plane for evidence, approvals, workflow, and monitoring.
Find out what search and AI systems are learning about your business
Start with a Discoverability Baseline. We will inventory your public facts, compare the surfaces that represent your business, identify conflicting or unsupported claims, and show you which issues should be fixed first.
No ranking guarantees. No invented visibility scores. Just an evidence-backed baseline of what is publicly true, where it appears, and where it has drifted.